瘋狂了改了三個星期的Resume和Cover Letter，吸取了各類資源和高人（行業(yè)，Career Center等）的意見之后。終于可以Debrief一下啦。僅供大家分享，挖掘過去，開創(chuàng)未來。網(wǎng)上有很多不同版本的這些信息，不過感覺都不是很Professional，或者太泛了。。所以這篇文章是用來填補其中的漏洞的，至于基本的，就不介紹了，很多人知道的，不知道的也可以自學(xué)。。?？傮w來說，Cover Letter和Resume就是問“So What”，你做了無數(shù)的事情，So what? 看你簡歷的人都是在問這些問題，回答好了這個問題，得到Interview就沒有問題啦。
(大家看完了要是覺得好，記得轉(zhuǎn)發(fā)，多多支持我喲
同時, 如果有興趣, 可以看看我的另外一篇日志: 目標(biāo)管理剖析與實踐 – 獻(xiàn)給追夢的人 (這篇文章的宏觀意義遠(yuǎn)遠(yuǎn)大于這篇)
先講講Cover Letter：
目的：Win the interview (Not the job)
結(jié)構(gòu)：不要亂改結(jié)構(gòu)，因為很多人只看第二段
第一段：說明你為什么要申請這個職位，以及表明你已經(jīng)跟公司里面的某個人談過了（重要！這樣人家不會認(rèn)為你的Cover Letter是Spam）。通常的切入點是公司的培訓(xùn)，文化以及行業(yè)狀況，工作性質(zhì)等等（選擇因人和工作而異）。Anyway，表現(xiàn)出下過一番功夫。
第二段：說明你為什么勝任職位。以Job Description為出發(fā)點，選出2-3點公司認(rèn)為的重要的素質(zhì)，加以闡述。特別重要的是！不要重復(fù)Resume里面提過的東西，要講故事（但是要簡潔，我下面會提到CL跟Resume不同之處），講完故事問自己一句“So what”，說明這些故事經(jīng)歷對公司能有什么貢獻(xiàn)。人家看了Resume再看CL不想浪費時間看到重復(fù)的東西。
第三段：謝謝，你的聯(lián)系方式。并且說明你會Follow-up (重要！很多機會是Follow up出來的，而且人家看了會覺得第一你有誠意，真心想要這份工作)
注意事項：
1. 要知道標(biāo)準(zhǔn)格式！Professional Firm很看重Professional，如果自己很牛，但是做的東西不Pro，不要怪HR或者M(jìn)anager不給機會。標(biāo)準(zhǔn)格式是什么？去Vault隨便下一個Cover Letter Guide，看Sample，注意空格，空行，邊距，字體，空白（空白很重要，原因？你一天工作18小時，結(jié)果讓你看一張A4的紙上面全部是字。。。明白吧。。），以及電子簽名。
2. 再次強調(diào)，Cover Letter寫上跟Resume不同的東西
3. Cover Letter一定要很好的Tailor到每個公司，不然就是Spam，你知道Spam的下場吧
4. 將自己的Cover Letter拿給人家看，問問是不是很吸引眼球。修改CL是一個長期過程。
再來講講Resume吧：
目的：Win the interview (Not the job)
結(jié)構(gòu)：Contact --> Education --> Experience （篇幅一半） --> Activities (如果有兩個Educations, 可以對應(yīng)的放到Education下面) --> Skills
格式：不要花哨，簡潔，要合理的運用“空白”（跟CL同理）。只能有一頁（除非你特別肯定那個HR或者忙的要死的Manager會讀完你的N-page的Resume）
Education:
1. 日期寫Graduation Date，不要寫 XXX - Present
2. GPA，Major GPA，TOEFL，GMAT什么的，高就放，不高就省略。多少是高？GMAT 730+， GPA 3.5+
3. 學(xué)位，專業(yè)。。。。你知道的
Experience & Activities: 四個字：結(jié)果導(dǎo)向（量化）
相信大家做了很多事情，也學(xué)了很多東西，然后很想把他們都放到簡歷上面去。很多人會說我干了我在某個學(xué)生會干了很多事情，比如組織活動，策劃等等。?；蛘邔嵙?xí)中怎么怎么樣了。。。It's OK, but so what? 所以，這里最關(guān)鍵的就是: Action leads to Results。什么是Result呢？看看公司的年報，他們都有自己的Key Performance Indicator，那就是Result。Investor關(guān)心的就是那些，他們不關(guān)心你中途干了多么Fancy的事情（雖然很重要）。這個道理對HR是同樣的。如果你的Action只是Action，沒有Result的，那意義就不大了。這里可以舉點例子：
- 實習(xí)中：%的工作得到承認(rèn)，Performance Assessment的評價系數(shù)，創(chuàng)造了多少收入，為XX部門提供了多少增長率，完成了%的年度指標(biāo)。。。等等
- 學(xué)生會：Membership增長百分比（Marketing做的好不好的評價），Retention rate（人才培訓(xùn)做的好不好的指標(biāo)），參加會議的人數(shù)（影響度），滿意度（組織的成功度），Budget（規(guī)模）。。。。。反正一堆，關(guān)鍵是要有這個意識去想到這些。
- 然后就是參加各種比賽的得獎了。。（為什么大家喜歡得獎，因為獎項是對行動的證明。。但是多多發(fā)掘自己的過去，你也會發(fā)現(xiàn)即使沒有獎項，你也完成了很多Result）
我相信說了這么多，大家悟性這么好，應(yīng)該明白了。?？纯茨愕暮啔v，每句話是否有數(shù)字，是否有結(jié)果，沒有？趕緊改喲:) 總體來說，Resume是一個悟性問題，以結(jié)果為導(dǎo)向，甚至可以讓你在未來做事情的時候有一個清晰的目標(biāo)，做事的時候更有效率，更有效能。。。。。避免醬油:)
Action words
- 強烈每句話的開頭的Action Words都不一樣！
- 每句話一定是Action words開頭
- 針對申請職位需要的技能來設(shè)計Action words （附在了文章結(jié)尾）
Skills:
不要寫無關(guān)的Skill，不要寫Office，即使你覺得你Excel用的很好，在Experience里面表現(xiàn)出來。比如用Excel做了Valuation Model， Scenario Analysis，Pivot Table等等。。。
后話：
其實CL和Resume就是一個認(rèn)識自己，展望未來的過程。雖然整篇文章強調(diào)了Results-oriented，但是這并不代表有些事情跟Results沒有直接關(guān)系就不去干。。。個人是不喜歡這種比較功利的思想，但是business is business。。。Anyway，Enjoy your life, enjoy job hunting!
附上Action Words List (真誠感謝Weston Career Center的分享！):
Finance/Accounting Terminology
Constructed multi-scenario financial models
Asset divestitures
Equity and debt financings
Analyzed the strategic rationale, risks, and potential synergies of ______
Deal value ranging from (x amount)
Due diligence ______
Surpassed revenue goals
Increased _____ portfolio revenue by _____%
Expanded ______ from _____ to _______
Prepared and analyzed ______
Supported Client Negotiations
Employed Multiple Parameters including……
Liquidity ratios
Capital structure
Profitability and projected growth
Accretion/dilution analysis
Instrumental in revenue and income growth of…….
Directed domestic and international affiliates
Financial and Strategic Planning
Auditing and Compliance
Operating and Working Capital
Merger and Acquisition Negotiations
Cash Flow Management and Modeling
Business Valuations
Developed rapport with interested clients
Streamlined quarterly review of consolidated financial statements by….
Created and maintained financial models to…
Managed risk analysis
Implemented operational changes in the reporting process
Sensitivity analysis
Assisted in maintaining ___% accuracy of…
Managed the financial restructuring of…
Maintained account financials and presented the information in weekly meetings
Planned, performed, and supervised external financial statements
Generated division’s income statement and balance sheet
Progressive lean accounting system
Reconciled company bank accounts
Managed all accounting including sales reports and profit margin control
Built model to calculate profitability of…
Owned and presented financial strategy and cost analysis of…project
Developed investment strategies for $x portfolio
Efficient frontier analysis
Secured $x in new business relationships
Increased revenue per client by x%
Marketing Terminology
Product management
Brand management
Initiated various promotional campaigns
Arranged and directed _______ marketing events
Brand Equity
Brand Extension
Brand Recognition
Cannibalizing
Guerrilla Marketing
Social Marketing
Skimming Pricing
Line Extension
Distribution channels
Market Segmentation
Multi-Channel Marketing
Penetration Pricing Strategy
Viral Marketing
Communications platform
Product portfolio management
Customer profile and needs
Brand extension analysis
Improved forecasting accuracy by over __%
Created customized product report templates
Conducted site walkthroughs with clients and prospects
Helped drive market share of primary products
Analyzed profitability ratios in X products
Reengineered product and client mix
Performed competitive analysis
Researched emerging category opportunity
Launched national campaign…
Coordinated and scheduled consumer event promotions
Conducted post promotional analysis
Coordinated packaging stimulus, sensory testing, and qualitative exit interviews for…
Analyzed sales and consumer data to asses product/category performance
Facilitated ideation sessions to produce 20 product and packaging ideas
Developed word-of-mouth strategy to increase sales by $x
Developed strategy to increase household penetration and raise consumer awareness for...
Led team of x analysts through landscape assessment and creative development process
Crafted primary research studies to determine insights among target audience
Quantified sales lift from national promotional campaign
Defined influencer segment for brand X to drive high ROI
Ensured successful execution of retail marketing initiatives
Managed national ads, direct mail and retail marketing campaign
Improved competitive positioning
Developed comprehensive marketing strategy for new product offering
Consulting Terminology
Created storyboard for …
Analyzed potential of entry into x market
Recommended a strategic course of action resulting in a $x opportunity
Analyzed and quantified…
Reviewed company-wide sales results and compiled for presentation at board meeting
Engineered modifications to…
Drafted distilled EIM outline for lay audience…
Researched and compiled materials for company-wide reference library
Demonstrated ability to maintain absolute integrity
Proven track record of being highly effective in collaborative environments
Demonstrated entrepreneurial spirit and skills
Experienced in dealing with ambiguity
Demonstrated ability to be successful in high-pressure, high-stakes environment
Successfully navigated unfamiliar environment
Demonstrated proficiency in managing high-value client relationship
Proven track record of breaking down, structuring, and resolving ambiguous problems
Interviewed and elicited buy-in from wide array of client representatives
Improved communications and tracking of…
Spearheaded new and efficient methodology to…
Exhibited professional attitude
Proven track record of completing difficult projects on schedule
Accomplished Public Speaker
Skillfully communicated
Proven track record in selling new ideas
Conducted comprehensive research on….
Advised major global bank on strategic implementation of partnership with…
Performed due-diligence on existing product line
Benchmarked
Developed a balanced scorecard
Drilldown
Developed pilot strategy for supply chain, working with client team
Change management
Enterprise resource planning
Total Quality Management
Value-based Management
Value-added
Value migration
Process Mapping
Streamlined the creation of…
Performed profitability analysis of…
Led an information technology cross-functional team
Coordinated development of monthly corporate cost allocation reports
Facilitate the communication of audit results to company’s management
Documented all technical processes and procedures for…
Located, forecasted, and procured limited resources for…
Human Resources Terminology
Contributed effective strategies for screening and recruitment
Improved employee benefits program
Improved employee morale
Trained new or existing staff members
Improved employee retention and satisfaction
Initiated/developed a new HR policy
Coordinated Orientation and exit interviews
Acted as a liaison between union employees and management
Supervised new hire process (recruiting, interviewing, negotiating, orientating)
Maintained a turnover rate of less than __%
Delivered business related presentations to x employees
Provided logistics support, scheduling, training and coordination for…
Developed Excel model to quantify strength of succession plans
Presented workforce planning recommendations
Conducted and analyzed data from leadership interviews
Created database to monitor effectiveness of a $x annual sales program
Spearheaded system to track career path progression for…
Revised training program, resulting in % decrease in departmental turnover
Created developmental plans for team members
Administered $x retirement plan with over y participants
Increased overall employee investment plan participants by x% by instituting automatic enrollment program
Coached managers on employee performance issues
Prepared and presented benefits participation reports to senior management
Certified Benefits Professional
Certified Compensation Professional
GPHR (Global Professional in Human Resources)
Global Remuneration Professional
PHR (Professional in Human Resources)
Operations/Supply Chain Terminology
Analyzed the procurement system and recommended streamlining of suppliers
Restructured the…process to reduce time to market by x%
Reengineered the delivery system for…product, resulting in x% cost reduction
Certified Six Sigma Green/Black Belt professional
Managed inventory and ten warehouses with equipment valued at $x
Designed solution to address production bottleneck
Identified problem causing stock losses, proposed and implemented solution cutting monthly losses by x%
Effectively managed daily operations on production floor
Led cross-departmental multi-functional team
Managed site logistics for…
Managed store operations
Identified, analyzed, and prioritized production performance issues, resulting in x% imbalance correction
Developed and executed quality control procedures
Analyzed supply chain process improvement opportunities
Developed pilot supply chain strategy, demonstrating $x in value
Negotiated buy-in from senior management for business improvement project worth $x
Documented all technical processes and procedures for…
Located, forecasted, and procured limited resources for…
Process Mapping
Streamlined the creation of…
Led Process Improvement Project utilizing Six Sigma methodology to eliminate redundancy
Reduced delivery schedule for product x by two weeks and established standardized protocols
Kaizen Blitz program
Value stream mapping
Increasing capacity
Business process changes
Accelerated Improvement Workshops
Production Preparation Process
Directed Order Management Systems
Improved material flow through assembly operation by applying Lean and 6S principles
Worked with critical suppliers to reduce material non-conformance by 59%
Drove Supply Chain process improvement initiatives including demand planning and MRP system improvements
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